The problem
Your website is one of two things right now.
Both of them are quietly costing you customers. Here's the choice every small business owner faces:
You don't have a website yet.
You've known you need one for a year, maybe two. But every time you look into it, this is what you're staring at:
- A $5,000 quote from an agency that wants a six-week project
- A Wix account you'd have to learn yourself on nights and weekends
- A "cousin who does websites" who disappears for three weeks
So you keep putting it off. Meanwhile your competitor, who isn't nearly as good at the actual job as you are, shows up first on Google.
You have a website, but it's embarrassing you.
Right now, out there on the internet, your site is wrong:
- The phone number listed is your old one
- The hours still say "Open Sundays"
- The featured staff photo is from three years ago
- Your featured service is one you stopped offering in February
You launched a new service two months ago. It's nowhere on your site. That glowing review you just got? Same. Your business has evolved. Your website hasn't.
You think about fixing it. Then you remember what "fixing it" means: another $150 invoice, another three-day wait.
